Getting to the number one spot of Google’s organic search results is an uphill battle. But just because it’s hard, doesn’t mean you can’t win. Featured snippets in search! Even if you’re not in the first position of Google’s search result, you can outrank it with featured snippets. A featured snippet is also called as Google’s rich answer box that shows up as a block that contains the exact answer to your query. Many people debate the merits of getting a featured snippet, also known as a “rich answer” or “direct answer” taken from their site and displayed in search results.

What does Google say?

When a user asks a question in Google Search, the answer of it will be get displayed in a special featured snippet block at the top of the search results page.

This featured snippet block includes,

• Summary of the answer that extracted from a webpage
• The page URL
• The page title

So, how to get your pages to pop up in the result page, and bring more traffic with featured Snippets,

Approach #1: Find low hanging fruits; contact the SEO expect

Approach #2: Know what strategies you would have to follow to hijack a competitor’s featured snippet for better rankings.

Approach #3: Start with a seed SEO analysis keyword

Final Recap

Did you know more than 85% of featured snippets are triggered by long-tail keywords that have a monthly search volume of less than 100?  So, if you are looking to make use of it, contact the SEO Company for content crafting and bring more traffic to your website with featured Snippets.