Blogging is the most powerful tool of any SEO marketing strategy. It helps portray the persona and the core value of the brand.  A personalised blog with long-tailed keywords is the easy and convenient way to build a sustained relationship with the existing and prospective customers and to help with the Google ranking.

Most SEO consultant these days, are less prone to adapt to the existing trends in blogging.  With millions of blogs being published each day, it is vital to stand out from the crowd for the targeted keywords. This means, it is essential to produce great content to bring in new leads.

Here are a few common mistakes that most bloggers make, which should be avoided in the blogging strategy –

Lack of Proper Research

Many bloggers just conduct a random research rather than a descriptive research. A descriptive research should contain the following – (i) an overview of the market, the trends, growth rate etc. (ii) find out the loads of questions that the target audience is asking for. (iii) Focus on what the competitors are discussing about.

Content Must Be Created For Targeted Audience in Various Buying Stages

Top companies write blogs for the audience in various buying stages. It is because, a person in the beginning stages of the buying phase will not be interested in a content that is created for the people who are in the ready to buy category. Hence, personalisation of content is vital, that speaks to the customers at different phases of the sales funnel.

Consistency in the Frequency of Writing

Consistency and publishing at regular intervals is most important in the world or blogging, with the same tone. It is recommended to follow the same across all the webpages, newsletters and social media. This will make the identity of the brand unique and be in constant touch with the audience.

Lack of SEO Optimised content

Writing SEO optimised content is the need of the hour. It must include – (i) an optimised title (ii) implementation of keyword in the content, which is required for user intent (iii) hyperlink of URL focusing to the website.

Many businesses have failed to understand the power of blogging, missing out the important elements. When planned with a long-term vision, blogs can bring in the best leads with better ROI.