When you are thinking of adding a fresh look and feel to your place of work, why not rejuvenate your business website with the latest SEO Strategies? After all, your website is where most of your customers have their first interaction with your company.

Is your website current and up to date?

Here are a few factors in SEO marketing that you must consider to curate your website –

Update the Information Mentioned On the Website

Is the last blog post you published was a year ago? Are the contact details and service details mentioned on the website current? Did you know nothing is as uninteresting to a customer as a website, which is filled with out-dated information? In fact, adding regular blog posts to your website can grab the attention of the search engines and furthermore impress your customers too.

Redesign Your Website

Your business website will have to be refreshed to match the evolving trends.  So, when you are redesigning your website, it is good to work with a professional website designer, as they know how to work around with colours and font styles to grab the emotional and psychological attention of the customers. When you redesign the website, also think about adding the latest photos on your business, which will increase the authenticity of your business.

Make sure that the Links on your Website is working

Broken links can break the credibility of your business in the minds of your customer. They will disturb the professional appearance of your website too. In case, if the links that point to pages do not exist or is out-dated, your website’s SEO will suffer deeply.

Refresh your hosting plan

It is good to renew your website hosting plan annually. When you renew, think about the following – If the hosting provider was responsive and took care of all the issues your website faced? Did they offer necessary safety measures for your website? Always choose trustworthy, experienced and a responsive hosting provider, who meets your website hosting demands appropriately.

Refresh your domain name

Refreshing your domain name is also a good idea. Check if your domain name is communicating the targeted keywords, if it is memorably and catchy. If not, it is better to alter your domain name to portray the brand identity of your business.

Besides rejuvenating your website with all the above factions, make sure that your website is easy to navigate and is update with the latest information with a new look!