Research & Analysis

As a professional digital marketing agency, we will initially conduct an in depth research and analysis to understand the nature of your business niche and the market scope online.

Then implement keyword research taking into account the competition of both the keywords or search terms and the industry. A full back link analysis is performed to ensure there are no unnatural links which could cause manual Google penalties. By understanding these factors we can determine the time needed to gain desirable rankings and a higher ROI.

We will include in our Digital Marketing Plan a combination of PPC (Google Ads/Bing Ads), SEO (Search Engine Optimization), EDM (Direct Mail Marketing) and SMM (Social Media Marketing)

And with our customized Dashboard we can both follow the results and tweak our campaigns in order to achieve high ROI. For example if we see our Ads are giving back to us a better return we will then move more of our budget to this channel.

We are fully transparent with all our service and spend much time preparing reports to make it easy for yourselves to, 1, see the results and 2, to confirm the deliverables are as promised.

WEB DESIGN & DEVELOPMENT

We work to establish the best possible navigation flow for your website whilst optimizing it with SEO in mind. Effective navigation, a professional web design look and speed are key factors to the success for your online business. Our understanding of the latest web trends and technologies available, gives us the edge in developing the most effective website for your business.

SEO - Search Engine Optimization

You can separate SEO into 2 sections. On-Page SEO and Off-page SEO.

On-Page SEO is the technical SEO implemented on your website to optimize it according to Googles Guidelines (search engine guidelines ). This then makes the job for search engine bots (robots) to crawl your website easier and index it to their search engine index. On-Page SEO is an important part of enjoying the benefits of organic search engine visibility.

We also include website content in our On-Page tasks. Content is King nowadays and must be clear and informative allow the user to understand your services or products quick and easy and helping the user to make the decision whether to reach out to you about your services or products.

Off-Page SEO is another important part of SEO. I like to explain Off-Page SEO as follows; We are making a buzz about your company products and services online. We carefully create a set of SEO Strategies which include and not limited to, content marketing (article, Blog and PR) and then publish it on popular websites for users to read and share online generating more relative traffic to your website. We also create citations and publish posts to GMB and other social platforms to help put the word out about your business via search engines.

We’ll offer a FREE SEO Audit identifying all the SEO issues. A measured SEO Strategy Plan is drawn up for an effective online business presence. The pace and timing of each strategy is carefully planned so that the campaign is natural and organic. The combination of strategies for each month is planned for maximum effectiveness.

CRO - Conversion Rate Optimisation

Conversion Rate Optimisation is all about fine tuning your website with call to actions to improve user experience which in turn results in converting more of your site’s users into buyers of your products or services. Its all fine to have hundreds of users visiting your website but when they are not converting to leads or customers then all the hard work to draw targeted traffic to your website may go to waste.