Image optimisation, is an important step under the search engine marketing umbrella, which makes the webpage more appealing. It also helps with a better user experience, results in a faster page load, and simultaneously helps with Google SEO ranking opportunities.

Though the visual search technology has been taking a progress off late, the search engine bots rely on the text to understand what an image is about and how it connects with your page.

To help you make sure that you’re optimising your images properly, here are some image optimisation tips that you must know

Use Relevant and Unique High-quality Images

The more unique picture you have, the users will be more attracted towards reading your post. It is because – they are likely to react to the image even before reading the content. Moreover, the maximum unique pictures you have, you offer a better experience for the user, and creating your chances of getting ranked in the relevant searches. You can always create original images of your business with the help of HD camera or get the help of a designer to recreate images like any other SEO company, who is following this same technique. Most users are tired of stock photos and they expect unique images of your business to trust your business.

Let the Image Complement the content

Never force images into your content, unless they are relevant. On the other hand, you can use screenshots, and insert them by breaking the text in the content, so that the audience can understand a concept easily. This will also get a good reach for your content among the audience.

The Copyright Conflict

Choose images without copyright conflict, as it will put you at the risk of lawsuit. There are many photo providers on the web, who offers unique images for your use, which does not require a licence.

Optimise the file name of the images

Name the image files with relevant keywords, to experience the power of SEO.

Make use of Alt Tags

When a human being looks at an image, he might understand what the picture is about, but the Search Engine Spiders require more explanation. Without Alt Tags, it will be dreadful for the search engines to point image content.

Image Title

The image title can be actually taken from the file name. Though they are not of much important from the SEO point of view, they can provide added information to the Alt Tags.

Include Image Structure Data

Your images can be displayed as rich results, when you add structured data to the pages. Google Image supports structured data for recipes, videos and images on products.

Make Use of Site Maps

A site map is a file, where the web pages are listed to indicate the Search Engine bot about the content of the site. It is the Map to your website’s content. To make sure that the Search Engine spider crawls every image, include them also to the site map.

Follow these strategies next time, before you upload any image. These image optimisation techniques are sure to improve the likability of your content by both human users and the search engine bots.