SEO is all about building links. Though many claim that link building is spammy and out-dated, it is the sure way to upsurge your overall website traffic. No matter, if you are trying to increase the traffic of an existing blog or a new blog, you need to build a lot of quality links. This will influence the organic search rankings in a positive way.

Here are some ways to create effective link building tactics as mentioned by a professional SEO consultant-

• Find your competitor’s backlinks – One of the best link building strategies is to spy on your competitors. Find out your top competitors, and analyse their backlink profiles, this will help you to explore your local competition and find new backlink sources.
• Guest Blog on other Local websites – Long, elaborate, and high-quality with great readability, are an integral part of Content marketing and is always on the rise. It is not going to change anytime soon. It might take some time to show up the results, but it will definitely prove to be a successful link building strategy, offering maximum SEO search visibility, bring in new set of audience and source relevant traffic.
• Build the Broken Links – No one likes to get redirected to a page that is dead. So, repair the broken links, as it does not help with Google search engine optimization.
• Include Infographics – Do you know – infographics can add more value to your blog posts? Yes, infographics that is best represented with illustrations, colours and graphics will make it stand out. The best part is, you can actually redirect your users to the other areas of your website as well. They are a hidden link-building tool.
• Utilise The Power Of Social Media – Sharing the content on social media platforms is a great way to build links as Google directly uses the social signals for rankings. So make the best use of the social platforms and generate relevant traffic.